National Nuclear Laboratory

Reimagining an ambitious business.

Rebrand & Roll Out

The business challenge

NNL found that their current brand was limiting their ability to connect and tell stories that met their vision of nuclear science benefiting society. The business was growing and evolving and needed a more sophisticated brand approach that could flex for different purposes – from government documents to editorial reports. 

 

Our creative translation

We started with our DEEP Dive, defining three brand attributes that represented the company today and its future aspirations. These attributes informed the rebrand parameters, firstly as illustrations for strategic editorial reports. The illustrative approach was so well received that the brief expanded to a comprehensive brand kit to support a gradual roll out of the new brand.

The impact

The new brand was first teased to the business through a well-received interactive Strategic Report on Foleon, signalling a step change in how NNL communicates. The rebrand will be rolled out gradually prioritising flagship environment branding, event and editorial with inspiration and guidance within the guidelines fit for NNL’s future ambitions.