About Us

We are a strategic brand design agency built around a simple idea. That better work comes from working
better together.

We have been tenaciously applying design thinking to reimagine the traditional agency model to make it better for your creative needs.

Hybrid model

Our core team give you consistency and brand guardianship while our HD! Community keeps it creative.

Remote First

We have been working as a remote-first agency since 2013. This has meant rethinking all our processes to ensure we are future fit.

Unique culture

Design thinking has taken us on a never-ending quest to ‘leave things better than we found them’.

Let’s shake on it

These are our promises to you.

Strategy First

We will be obsessive about digging deep to uncover your brief and objectives while making sure we stay on track.

Design thinking

Giving you a pacey and iterative approach so we can all be ready for the unexpected whilst not burning through your budget.

Squads not silos

Skill-fully assembled matrix teams with absolute peace of mind that your experience and outcome will be better.

Working together

If you bring your deep knowledge of your brand we’ll be ready and willing to learn. There will be no egos here.

Attention to everything

We will always stay one step ahead by understanding the bigger picture and anticipating what’s around the corner.

Do it with purpose

Let us help you to do business better with our B Corp status, diversity commitment and 100% female ownership.

There are 3 ways we can work with you


Brand strategy
Brand personality
Brand messaging
Campaign creation
Creative storytelling
Content strategy
Custom sprints


Brand identities
Visual identities
Event branding
Inspiration sessions
Brand kits
Brand experience
Brand activations
Brand awareness


Brand guardianship
Content creation
Social media
Film & Animation

Why the name?

The earliest examples of the phrase hark back to Victorian horse races. Yes, you read that right. Jockeys and their steeds won ‘hands down’ when the reins could be dropped, and the rider was confident the work done in the race would give them the podium finish.

Meet some of our team

Emma Sexton

Founder & CEO

Monica Botero

Head of Operations

David Bennett

Account Director

Ian Moore

Creative Director

Max Fellows


Gellan Watt


Nick Robinson