Chameleon
Revamping a brand to tell its story, without losing the reputation it has worked so hard to build.
A daring rebrand
The business challenge
After years of helping their clients create change within their companies, Chameleon decided it was time to change their corporate colours. They needed a creative solution that showed their business evolution and built on their successes to date.
Our creative translation
We positioned Chameleon against their competitors to ensure that they stood out from the crowd. By working in collaboration, we delved deep into the brand’s ambitions and unearthed the new, more daring, positioning for Chameleon.
The impact
The new brand has reignited the company’s enthusiasm for the work that they do and reinforced their unique outlook of having one eye on the future and one on the present.
“The Hands Down! team took on our rebrand in exactly the way we hoped they would. They did a good job of understanding what our business is all about – and then they challenged us. They got us thinking, had our senior team playing ideas off each other, and ultimately pushed us to explore ideas we definitely hadn’t considered before. What came out of the process was a brand that felt very us, and best of all wasn’t at all what we predicted it might be.”
Tom Buttle, Chameleon
CEO (now President & MD of MWW)
Other Work
Wilton & Bain
Reimagining a heritage brand
YouTube
Programme identity with global impact