Wilton & Bain
Reimagining a heritage brand for future success.
Rebrand & Roll Out
The business challenge
Wilton & Bain’s Managing Partners were keen to keep their heritage logo but evolve the brand to be representative of where they are now and their ambitions for the future.
Our creative translation
We modernised the existing logo, harnessing their heritage and strong existing reputation. A fresh colour palette was created, illustrating the brand’s multi-service offering; a simple, but compelling, way to bring three companies under the W&B name.
The impact
To support the sell-in of the new brand to employees we developed a story-led animation showing the brand’s evolution. The rebrand was incredibly well received – with cheers ringing out in the conference room.
“It was a pleasure to work with the Hands Down! team. From the get-go, they felt like an extension of our business. They invested heavily in getting to know us; not only who we are, but where we have come from, and where we are going. The output is fantastic. A new brand, and new messaging to send us on our way to the next exciting phase of our growth.”
David Heron, Wilton&Bain
CEO
Other Work
YouTube
Programme identity with global impact
woho
Brand Identity Roll-Out